Toys · 2018
Unboxing Surprises and Magical Microscale Builders
In 2018, the toy industry was dominated by mystery unboxing experiences, high-tech interactive pets, and immersive board games. From massive LEGO builds to surprise plushies wrapped in mystery packaging, play focused on tactile discovery and collectible phenomena.
- Unboxing Collectible | 2018
L.O.L. Surprise! Eye Spy Series (MGA Entertainment)
Kids used secret spy glasses to decode hidden clues and unwrap mystery layers revealing fashionable miniature surprise dolls.
- Building Set | August 2018
LEGO Hogwarts Castle Set 71043 (LEGO)
Containing over 6,000 pieces, this massive microscale model recreated the iconic wizarding school with detailed classrooms and microfigures.
- Plush Toy | 2018 Release
Scruff-a-Luvs (Moose Toys)
Children rescued matted fabric balls, washing and drying them to reveal whether they adopted a puppy, kitten, or bunny.
- Strategy Board Game | 2018
Root (Leder Games)
Players fought for control of a dense forest in this highly acclaimed asymmetric strategy game featuring charming woodland creature art.
- Interactive Wearable Plush | 2018
Pomsies (Skyrocket Toys)
These fluffy pom-pom pets featured light-up eyes and wrap-around tails that kids wore on wrists, backpacks, and hair.
- Fashion Doll | July 2018
Barbie Robotics Engineer Doll (Mattel)
Mattel highlighted women in STEM by outfitting Barbie with safety glasses, a laptop, and downloadable coding lessons.
- Action Spinning Tops | 2018 Craze
Beyblade Burst Evolution SwitchStrike (Hasbro)
Customizable spinning tops with dynamic performance tips took over schoolyards for high-energy stadium battles.
- Trading Card Game | August 2018
Pokémon TCG: Sun & Moon – Celestial Storm
This popular booster expansion brought powerful GX cards like Rayquaza-GX and Articuno-GX into competitive card tournaments.
Enjoyed your trip back in time?