Toys · 2019
Unboxing Surprises, Pop Culture Collectibles, and Tabletop Hits
In 2019, the toy industry was dominated by blind-box unboxing sensations, iconic pop-culture LEGO builds, and breakout board games. Franchises like Star Wars and Marvel fueled high collectible demand alongside interactive playground crazes.
- Doll Line | MGA Entertainment
L.O.L. Surprise! O.M.G. Fashion Dolls
Taking the blind-box unboxing phenomenon to bigger heights, these fashion-forward dolls dominated holiday wish lists and toy sales worldwide.
- Building Set | The LEGO Group
LEGO Stranger Things: The Upside Down
This innovative 2,287-piece set allowed fans to build both the Byers house and its eerie, mirrored Upside Down counterpart in one flip-able model.
- Board Game | Stonemaier Games
Wingspan
Designed by Elizabeth Hargrave, this beautifully illustrated bird-attracting board game became an unexpected global tabletop juggernaut.
- Plush Toy | Mattel / Disney
The Child 'Baby Yoda' Plush
Following the premiere of The Mandalorian, pre-orders for the adorable green alien broke internet retail records during the holiday season.
- Trading Cards | The Pokémon Company
Pokémon TCG: Hidden Fates
This wildly popular expansion set sparked a massive resurgence in card collecting thanks to its elusive Shiny Vault insert cards.
- Interactive Toy | Skyrocket
Blume Dolls
Adding a splash of magic to the unboxing trend, adding a few drops of water onto these toy pots made colorful squishy hair sprout instantly.
- Action Figures | Hasbro
Marvel Legends Avengers: Endgame Figures
Capitalizing on the biggest cinematic event of the decade, Hasbro released highly detailed action figures featuring movie-accurate suits and Build-A-Figure pieces.
- Playground Craze | Spin Master
Bakugan: Battle Planet
Spin Master successfully rebooted the beloved marble-transforming figure game, sparking competitive battles in schoolyards everywhere.
Enjoyed your trip back in time?