Toys · 1997
Virtual Pets, Beanie Mania, and Sci-Fi Toys
In 1997, keychain virtual pets sparked global playground crazes while collectible plushies drove adult frenzy. Pop culture nostalgia and vibrant sci-fi themes dominated toy aisles from coast to coast.
- Bandai | Virtual Pet
Tamagotchi
Bandai's egg-shaped digital pet keychain took Western playgrounds by storm in 1997, requiring constant feeding and care to stay alive.
- Ty Inc. | Plush Toy
Ty Beanie Babies: Princess Bear
Released in October 1997 to honor Princess Diana, this purple bear ignited unprecedented collector demand and skyrocketing secondary market prices.
- Tiger Electronics | Virtual Pet
Giga Pets
Tiger Electronics launched these popular handheld digital pets in 1997, offering kids a variety of pocket companions like puppies, frogs, and T-Rexes.
- LEGO | Space Theme
LEGO UFO System
LEGO introduced the UFO subtheme in 1997, featuring cybernetic alien minifigures, heat-sensitive stickers, and futuristic saucer designs.
- Kenner / Hasbro | Action Figures
Star Wars: The Power of the Force II
Capitalizing on the 1997 Special Edition theatrical re-releases, Kenner expanded its popular 3.75-inch action figure line with new detailed vehicles and characters.
- Pleasant Company | Historical Doll
American Girl: Josefina Montoya
Pleasant Company debuted Josefina in September 1997, introducing a 19th-century New Mexican heroine alongside richly detailed books and accessories.
- Bandai | Handheld Pet
Digimon Digital Monster
Bandai launched Digimon in 1997 as a combat-oriented digital pet aimed at boys, allowing handheld devices to connect and battle each other.
- Wizards of the Coast | TCG
Magic: The Gathering – Tempest
Released in October 1997, the Tempest expansion introduced classic mechanics like Buyback and Shadow, revitalizing competitive card play.
Enjoyed your trip back in time?