Toys · 1970
Tactile Innovations and The Rise of Action Craze
In 1970, playtime embraced foam technology, rechargeable micro-cars, and re-imagined action figures with lifelike hair. From fashion dolls to 3D board games, children experienced a decade-defining shift toward interactive and sensory play.
- Parker Brothers | Foam Toy
NERF Ball
Promoted as the world's first indoor ball, this soft polyurethane foam sphere allowed kids to play safely inside without breaking household lamps.
- Mattel | Electric Die-Cast Cars
Hot Wheels Sizzlers
These battery-powered die-cast cars charged up in ninety seconds using a Juice Machine to zip around plastic tracks at impressive speeds.
- Hasbro | Action Figure Line
G.I. Joe Adventure Team
Hasbro reinvented its iconic military figure into an adventurer featuring realistic flocked hair, beard options, and signature grips.
- Topper Toys | Fashion Dolls
Dawn Dolls
Standing just six and a half inches tall, Dawn and her friends offered affordable high fashion and tiny working accessories that captivated young girls.
- Invicta Plastics | Board Game
Mastermind
Invented by Mordecai Meirowitz, this strategic code-breaking game challenged players to guess hidden color combinations through logical deduction.
- Parker Brothers | Board Game
Masterpiece: The Art Auction Game
Players stepped into the high-stakes world of fine art, buying and selling real masterworks while watching out for cleverly hidden forgeries.
- Milton Bradley | Board Game
Which Witch?
Children navigated a three-dimensional haunted house while dodging steel marbles dropped through a chimney by an unpredictable plastic witch.
- LEGO | Construction Set
LEGO Motorized Train Set (330)
This popular 1970 set expanded the LEGO System with blue rails and a battery-operated motor engine that brought custom track layouts to life.
Enjoyed your trip back in time?