Toys · 1967
Mod Colors, Pegboard Lights, and Space Age Play
In 1967, the toy industry reflected both the psychedelic pop culture revolution and the growing excitement around the Space Race. From glowing light boards and mod fashion dolls to classic plastic strategy games, playrooms were filled with vivid colors, creative tools, and futuristic action figures.
- Hasbro / Creative Toy
Lite-Brite
Children created glowing artwork by pressing translucent colored plastic pegs through black paper templates illuminated by an internal light bulb.
- Milton Bradley / Board Game
Battleship
Milton Bradley converted the classic pencil-and-paper guessing game into an iconic plastic pegboard setup where players called out coordinates to sink opposing fleets.
- Mattel / Fashion Doll
Twist 'N Turn Barbie
Mattel updated Barbie with a twistable waist, flexible legs, rooted eyelashes, and trendy mod fashion to reflect the contemporary mid-sixties youth culture.
- Mattel / Action Figure
Major Matt Mason
Modeled after NASA astronauts, this wire-and-rubber bendable action figure lived and worked on the Moon with a array of futuristic space gear.
- Ideal Toy Company / Skill Game
KerPlunk
Players carefully pulled plastic straws from a transparent tube, trying desperately not to trigger an avalanche of suspended marbles.
- Kenner / Drawing Toy
Spirograph
Using interlocking plastic gears and colored pens, kids generated intricate geometric spiral designs with this Toy of the Year recipient.
- Topps / Trading Cards
Wacky Packages
Topps debuted these hugely popular die-cut sticker trading cards that humorously spoofed famous grocery items and household consumer brands.
- Fisher-Price / Playset
Fisher-Price Play Family House
Featuring a built-in carrying handle, a working doorbell, and chunky wooden Little People figures, this yellow-roofed dollhouse became an instant playroom staple.
Enjoyed your trip back in time?