Toys · 1939
Innovation and Magic at the World's Fair
In 1939, as the New York World's Fair showcased a visionary future, toy makers introduced groundbreaking novelties like 3D stereoscopic viewers and comic book trading cards. Children found wonder in silver-screen tie-in dolls and intricate tinplate trains despite the looming shadows of war overseas.
- Sawyer's | Novelty Toy | USA
View-Master Stereoscopic Viewer
Debuting at the 1939 New York World's Fair, this round-reel 3D viewer brought vivid stereoscopic photographs directly into children's hands.
- Gum, Inc. | Trading Cards | USA
1939 Superman Trading Cards
Featuring 72 colorful illustrated cards, this groundbreaking series brought the sensational comic hero to the bubblegum card market.
- Ideal Toy Company | Dolls | USA
Ideal Wizard of Oz Dolls
Released alongside MGM's classic film, these detailed composition dolls let children play with Dorothy and her magical companions.
- Parker Brothers | Board Game | USA
Contack Tile Game
Launched by Parker Brothers in 1939, this fast-paced game challenged players to match numbers and colors on triangular tiles.
- Lionel Corporation | Model Trains | USA
Lionel 0-Gauge Steam Trains
Highlighted by a massive display at the World's Fair, Lionel's die-cast electric locomotives set the gold standard for model railroading.
- Louis Marx & Co. | Tin Toys | USA
Marx Clockwork Wind-Up Toys
Affordable and durable, Marx's tinplate mechanical cars and character toys dominated American playrooms throughout 1939.
- Ideal Toy Company | Dolls | USA
Ideal Shirley Temple Doll
Complete with trademark blonde ringlets and replica movie dresses, this iconic composition doll remained a top-selling favorite.
- A.C. Gilbert Company | Construction | USA
Gilbert Erector Construction Set
Packed with miniature electric motors and stamped steel girders, these engineering sets inspired aspiring young builders across America.
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