Toys · 2023
Barbiecore, Card Crazes, and Nostalgic Revivals
In 2023, the toy industry rode a massive wave of Hollywood synergy and nostalgic revivals that captivated both kids and adult collectors. From blockbuster trading card games to digital pets and iconic pink fashion dolls, play culture bridged generations in vibrant style.
- Mattel | Fashion Doll
Barbie The Movie Collectible Dolls
Fueled by Greta Gerwig's blockbuster film, Mattel's movie-accurate Margot Robbie and Ryan Gosling dolls triggered a global pink fashion craze.
- Ravensburger | Trading Card Game
Disney Lorcana: The First Chapter
Ravensburger's debut Disney trading card game sparked massive launch-day queues and instant sell-outs across game stores worldwide in late summer.
- The LEGO Group | Building Set
LEGO Icons The Lord of the Rings: Rivendell
Containing over 6,000 pieces, this breathtaking March release allowed fans to build the iconic Elven sanctuary in exquisite architectural detail.
- Wizards of the Coast | TCG Set
Magic: The Gathering – Lord of the Rings
This crossover expansion ignited a global treasure hunt for a serialized 1-of-1 'The One Ring' card, which was eventually found and sold to Post Malone.
- Spin Master | Electronic Toy
Bitzee Interactive Digital Pet
Spin Master revolutionized virtual pets with a touch-sensitive 3D hologram-like display that reacted to physical swipes, taps, and tilts.
- Hasbro | Interactive Plush
Furby 25th Anniversary Relaunch
Hasbro brought back the iconic chatterbox animatronic with glow-in-the-dark ears, light shows, and five voice-activated dance and meditation modes.
- Jazwares | Plush Collectible
Pokémon x Squishmallows Plush Wave
Ultra-soft plush versions of fan-favorites like Snorlax and Togepi fueled an unprecedented rush among both plush fans and Pokémon collectors.
- Moose Toys | Interactive Playset
Beast Lab Creator
Kids mixed bubbling ingredients in a high-tech chamber to unleash an action figure through real mist, lights, and dramatic sound effects.
Enjoyed your trip back in time?