Toys · 2007
Interactive Pets, Massive LEGO, and Board Game Classics
In 2007, the toy aisle fused physical play with digital worlds as online plush crazes and magnetic marble battlers conquered schoolyards. Meanwhile, massive pop-culture blockbusters and intricate Euro-style board games captivated collectors and tabletop enthusiasts alike.
- 2007 | Spin Master | Toy Line
Bakugan Battle Brawlers
Magnetic marble spheres that spring open into ferocious monster figures on metallic cards became an instant playground trading craze.
- 2007 | LEGO | Building Set
LEGO Ultimate Collector's Millennium Falcon
Debuting as the largest LEGO set ever created at 5,195 pieces, this massive starship set the gold standard for adult collectors.
- 2007 | Hasbro | Action Figure
Transformers Leader Class Optimus Prime
Released alongside the hit live-action movie, this highly detailed figure featured advanced sound effects and intricate Automorph technology.
- 2007 | Lookout Games | Board Game
Agricola
Uwe Rosenberg's strategic farming game debuted at Essen Spiel, quickly becoming a defining masterpiece of the worker-placement tabletop genre.
- 2007 | Pokémon USA | Card Game
Pokémon TCG: Diamond & Pearl Expansion
Introducing powerful Level X mechanics and Fourth Generation Pokémon, this expansion revitalized competitive and casual card trading.
- 2007 | Jakks Pacific | Fashion Doll
Hannah Montana Fashion Doll
Riding the wave of Disney Channel stardom, these singing pop-star dolls dominated holiday sales lists across North America.
- 2007 | Techno Source | Electronic Toy
Rubik's Revolution
Reimagining the iconic 1980s cube as an electronic speed-and-memory game with illuminated push-buttons and voice prompts.
- 2007 | Ganz | Plush & Digital Craze
Webkinz Plush Pets
Reaching peak popularity in 2007, these stuffed animals unlocked a secret online world where kids fed and dressed their virtual avatars.
Enjoyed your trip back in time?